In the community of Sálima , a group of young entrepreneurs has written a chapter of redemption, demonstrating that failure doesn’t exist, only opportunities for reinvention. It all began with a dream: to bring vacuum-packed shrimp and fish fillets to market.
The beginning of the dream in Sálima: the “Jolimariscos” project
To bring this initiative to life, the young people underwent intensive training that prepared them in every aspect: from creating and structuring the business idea, through accounting, taxation, and digital marketing, to developing a comprehensive business plan called “Jolimariscos.”
With enthusiasm skyrocketing, the first investment in machinery for the initial phase of the project was made in June 2025, ready to conquer the market. Despite the logistical challenges associated with the premises provided by the parish council, the young people’s determination remained undiminished: they redeveloped the spaces with their own hands, ready to launch the venture.
The market challenge and the turning point with the Sunrise+ project
But when a technical analyst conducted the market study, the news hit like a cold shower. The project was neither feasible nor profitable. There were already other associations in the area dedicated to the same sector, and people clearly preferred fresh produce over packaged produce. 
However, instead of giving up and letting their dreams fade away, the group reunited and decided to come back stronger than ever.
The engineer proposed three new business ideas, and that’s when the magic happened: coconut and its derivatives won everyone’s hearts! They imagined a universe of possibilities: refreshing pipas (green coconuts), natural coconut water, artisanal ice creams, creamy smoothies, fried coquitos , and premium coconut oil.
In November 2025, the surprising discovery: 80% of the machinery already purchased in Sálima could be reused for this new business activity.
January 22, 2026: The first day of success in Sálima, Ecuador
The moment of truth came in early 2026.
With the support of the Sunrise+ project, a trainer specialized in food science was contacted, who accompanied these young entrepreneurs for six intense days of learning. Together they discovered the secrets to producing the perfect coconut oil, the crispiest coquitos , and ice cream.
best artisanal and the ideal mix for the espresso ice cream machine.
Although the training was not aimed at immediate sales, the passion of these young people was so contagious that they decided to share their creations with the community.
What began as a way to raise awareness for the project turned into a resounding success : in just six days, they made a net profit of approximately $243. The smiling faces of their neighbors, the praise for their products, and the warm welcome filled the kids with an indescribable feeling.
Sálima pioneers working on other ideas
Today, these young entrepreneurs from Sálima work with boundless energy. They are more motivated than ever. Their minds are already working on new ideas: more ice cream flavors, innovative milkshakes, and alternatives that will make their business a benchmark , inspiring many others to pursue their dreams, regardless of the obstacles along the way.